Designing the package and art direction for main visual of bath oil of The lifestyle brand Foo Tokyo

Along with the brand strategy planning for the lifestyle brand　"　Foo Tokyo　", which develops towels, bath items, amenities, bedding, etc., with luxury pajamas as the main products, we created a renewal package design and main visual for bath oil.

We have created two package designs to match the two original Foo Tokyo scents based on the fragrant Darjeeling tea and fresh herb green that reminds you of a luxury hotel.

Luxe Flower

The moment you drip the oil in the bathtub, the scent of gorgeous and sweet jasmine flowers spreads, creating a luxurious bath time.

Dreaming Aroma

The scent of fresh and fresh citrus on the top note, and the elegant scent of Darjeeling Tea & Fresh Herb Green, which is the base after a while, will make you feel as if you are in a fantastic dream.

The new package, reborn with the theme of "Soak in the daydreams.", Has a fantastic design that looks into the fantasy world from the window, befitting its graceful scent.