Brand strategy planning, and art direction for the lifestyle brand "Foo Tokyo"
We conducted research design, brand strategy planning, and art direction for the brand renewal of the lifestyle brand " Foo Tokyo " from Tokyo.
Project Overview
Designing user interviews and competitive research to build a basic branding strategy for the purpose of brand renewal of "Foo Tokyo", which develops towels, bath items, amenities, bedding, etc., with luxury pajamas as its main products. Implementation, planning of brand strategy based on research, art direction of main visuals and graphics for SNS, packaging, packaging materials, etc.
Brand Building
Soak in the daydreams.
As a brand concept "Soak in the daydreams." We designed a strategy to establish a brand image as a lifestyle brand that invites you to the world of fantasy when you take a break.
Package Design
In addition to the main visual that expresses the brand concept, as a gift box, we designed visuals, creative production, shooting direction, and packing materials for various sets of bath items and baby items.
The design of the gift box is based on the concept of " Looking through the window opens up the world of daydreams ", with a graphic of a window frame that draws an arc, and a graphic of the world of daydreams on the bottom inside of the box.
